The Brita Everyday Water Filter is a bestseller for more than one reason. Consumers in the US as well as in Europe trust the brand for many years. It is a no-nonsense filter that gets the job done and does not cost a fortune.
This model holds up to 10 cups and reduces chlorine taste and odor, zinc, copper, mercury and cadmium, usual contaminants in tap water. The jar is BPA-free. The oval design fits into the fridge if you prefer cold water. Brita offers a range of pitchers in different styles and colors but unfortunately none of them comes with a glass jar.
The filter material is activated carbon combined with an ion-exchange resin filter. Filter life depends on the amount of contaminants in your water but usually it lasts about 2 months or 40 gallons, whatever comes first. There is no fancy electronic filter change reminder, just a sticker.
I think the main reason it is so popular its the ease of use and wide availability of replacement filters.
List Price: $26.99
The box contains the pitcher and one filter element.
List price for 3 filters: $29.99 (Amazon often sells them with a huge discount)